To effectively partner together, companies must speak the same language. The Ignia Network offers a glossary as a means of standardizing terms that are often ambiguously defined or inconsistently used.

• Project Manager: A role responsible for overseeing time, functionality and budget. Typically the primary contact for the client and thus the advocate of the client's requirements and constraints.
• Product Manager: A role responsible for defining and gathering requirements from stakeholders and end users. In a vendor relationship typically this is the client. The product manager is the business advocate.
• Program Manager: A role responsible for translating the business requirements into features. In a small team this role is often distributed. The program manager is the user's advocate.